Webinar: Optimise your presence on social media | Ipsos
Webinar: Optimise your presence on social media | Ipsos

[Webinar 27/8] Optimise your presence on social media

27 August 2020 09:00
60 minutes
Online

The webinar has been held. Watch the recording below:

 


 

Marketeers are turning to digital microtargeting in order to reach specific consumers with personalised messages as it is still becoming increasingly difficult to break through the clutter of digital marketing.

While online digital behaviour tells you who the consumers are, their likes, follows, posts and comments, it does not tell you what drives their behaviour. Understanding drivers are equally critical for understanding how to connect with consumers with the right message, with the right voice, and at the right touchpoints.

Join us for an inspiring online session Thursday the 27th of August, where we will discuss how to reach consumers with personalised messages and increase the impact of your presence on social media by combining insights from surveys with your other data sources.

Practical information
The webinar will be held from 09.00 - 09.45 AM CET followed by a 15 minutes Q&A. Participation is free. You register for the session through the sign-up button at the top of the page.

Speakers

  • Ben Joosen, Global Solution Leader, Market Strategy & Understanding, Ipsos
    Ben Joosen
    Global Solution Leader, Market Strategy & Understanding, Ipsos

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