Marketing

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

What does it take to create a campaign that actually works? This question is answered by the Ipsos x Effie Denmark Trends Report 2022-2024.

Join our webinar on June 4 to explore how Creative | Labs empowers marketers to connect deeply with consumers using real-time insights.

How a refresh of the Tuborg Squash ad from the 90s turned into one of the best performing ads of 2024.

How a long-time strategic research partnership has helped form a clear new communication platform for Carlsberg in Denmark.

Uncover the potential of marketing as a true business discipline at this one-day event on the 21st of May, 2025.

Help us chose the new Misfits anthem.

How to build brand success across generations with the power of empathy

Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?