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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
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Listen to us - A selection of Ipsos' finest podcasts
Stay updated on culture, emerging trends, product innovation, customer experience and much more in our range of podcasts by Ipsos experts and guests.
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Ipsos Update - September 2022
In this month’s edition of Ipsos Update you'll find articles related to the global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident. We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.
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DANSKE SPIL: Creative platform and advert pre-test
Discover how we helped Danske Spil pre-test a new advertisement to ensure it supports both short- and long-term brand strategy.
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PANDORA: Optimising advertisements for YouTube Performance
Discover how we helped Pandora optimise viewer attention in YouTube advertisements.