PANDORA: Optimising advertisements for YouTube Performance
PÅ DANSK →
YouTube is not only a powerful advertising media, but also a challenging commercial environment where users often chose the “opportunity to skip”. Ipsos’ Creative|Spark Digital offers the opportunity to test commercials in an actual YouTube context, which is the backbone of many digital campaigns.
In this case Pandora got a clear answer on whether to pay for the “un-skippable option” as well as unexpected strategic insights on how to optimise the mix of branding and selling messages with the holiday season. The latter thanks to a deep dive into Ipsos’ extensive benchmark of the performance of other seasonal campaigns.
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The key differentiating point for us is the in-context testing. We got a deep understanding on how well we can keep viewer attention as well as specific suggestions to improve messaging, storytelling etc.
- Consumer Insights Manager, Pandora
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