DANSKE BANK: Developing and Exploring Impact of New Danske Bank Branding Campaign
How to bring Danske Bank competencies into play and reach high brand appeal and campaign likeability?
PÅ DANSK →
Danske Bank wants a more proactive presence in the Danish market in order to strengthen its position. As part of that, Danske Bank launched a new national branding campaign – film, print and SoMe – focusing on Danske Bank’s role in supporting the customer’s potential, dreams, and ambitions by helping them better on their way in making financial choices.
Ipsos has been a trusted partner throughout the entire creative process assessing the concept thoroughly from early idea, pre-testing the campaign as well as testing it in-market during and after the first campaign burst. The combination of Ipsos’ proven methodologies in the Creative Excellence toolbox and the development of three unique market benchmarks secured strong trust in the results.
Discover how our ad testing solutions can help you
Ipsos is an extremely competent dialogue partner. We get detailed results and highly relevant recommendations to the strengthening of the campaign. From the first rough idea to the finetuning of messages and use of creative elements to the tracking and results from the final campaign.
- Chief Consultant, Marketing, Danske Bank
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