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Hey, adults: What your brand needs to know about the future of teens
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report. -
Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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HARIBO CASE: Portfolio optimisation for future growth
Discover how we helped HARIBO prioritise within the portfolio to help optimise sales.
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LIVE EVENT: Price is Right
Every company has a service or a product whose price must be as optimal as possible. Setting the right price involves analyses of pricing, but to a very high extent also branding, marketing and other value creating elements.
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DANISH CROWN CASE: Key drivers and preferences for developing a portfolio strategy
Discover how we helped Danish Crown uncover the consumer perceptions and relevant demand spaces within ‘topping’ products.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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New report: The Truth About Climate Friendly Eating
Revealing the Danish eating habits & perceptions on climate friendly foods.