Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
PÅ DANSK →
Inflation Monitor | Almost two-thirds expect inflation to rise this year
The latest wave of the Ipsos Global Inflation Monitor finds that in 26 of 29 countries, more people think their country is in recession than think it is not.
Read more
The Shifting Power of Influence | Brands must rethink their approach in today’s consumer controlled environment.
Brands are no longer fully in control of their narrative. Social media considerably amplifies the voice of the consumers to drive the future of the brands in a positive or negative way.
Read more
Beyond the Screen | Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
Read more
What Worries the World | Inflation is the top concern for 14th consecutive month
Of the 29 countries included in our survey, Argentina stands out, with inflation concern reaching a record-high and the proportion describing the country’s economy as “good” reaching a record-low.
Read more
What the Future – Farming | Adapting to a hostile planet
What we grow, where we grow it and who grows it have all shifted due to macro forces like climate change, globalisation and technology advancements. How will farms of the future adapt and thrive?
Read more
Shopping Redefined | How eCommerce is reshaping shopper behaviour in MENA
The Middle East is witnessing rapid expansion in the eCommerce market, making it one of the fastest-growing regions globally. How is the landscape changing and what can brands and businesses do to adapt?
Read more
Sustainability Matters | Are your ESG efforts impacting brand choice?
Understanding the importance of sustainability to consumers and how this impacts choice can be a difficult challenge for brands to navigate. We demonstrate how to ensure ESG efforts resonate.
Read more
Ipsos Flair - Italy 2023
In the first of our series of spotlights we turn to Italy – a country, like many major European nations, overwhelmed by a polyphony of crises.
Read more
