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World Refugee Day 2022: 78% globally agree that people should be able to take refuge in other countries
New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on.
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Ipsos Update - May 2022
Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Update - January 2022
Happy New Year! We start the year by looking at the global public's predictions for 2022 as well as the latest research concerning inflation, living with Covid-19, and climate change.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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Channel Performance Management
Maximise your channel strategies. In our latest POV, we give you suggestions to 3 focus areas that will drive business growth.
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Concern for climate change cause small modification of consumer behaviour
In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Why don't we want to work anymore? - The ‘Great Resignation’
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.