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Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Shopper Journey
Grow sales in an omnichannel world.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Market Structure
Understand your consumers, categories and competition.
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
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Have the issues of climate change really been overshadowed by the pandemic?
The pandemic has made other significant issues step in the background. Using social intelligence in research for EDF, we scratch the surface and find out what people really feel about climate change.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in itself is not enough. Organizations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.