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Data Dive: Coronavirus crisis leaves scars, lessons in its wake
Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
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ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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What Worries Denmark? - February 2024
Let's take a look on what have been worrying the the Danes the most in February
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Optimism About AI's Potential
A global survey conducted by Google and Ipsos, involving over 17,000 participants from 17 countries, highlights optimism about AI's potential.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.