[Webinar 24/9] Fake News vs. Real Facts: The pursuit of certainty in market research

The webinar has been held. Watch the recording below:


Go to Danish version.

In the battle for success in the online research space, engaging the right respondents is the foundation for effective market research. And it has never been as challenging as it is today. There are now many providers, sources and streams of ‘sample’ (the target respondents of a research survey), which has created a complex and intriguing landscape for researchers to navigate. 

At Ipsos, we argue that the research industry should never abandon the quest for quality in order to meet the demand for low-cost and quick turnaround. Join our webinar Thursday the 24th of September, where we will discuss this subject by:

  • Providing a brief history of how we got to where we are today
  • The main things you need to know
  • The key risks to watch out for
  • What you need from a market research provider in order to best inform your business decisions.

Practical information
The webinar will be held from 09.00 - 09.45 AM CET followed by a 15 minutes Q&A. Participation is free. You register for the session through the sign-up button at the top of the page.

Speakers :

  • Allan Bugge, Chief Operating Officer, Ipsos Denmark

    Allan Bugge, Chief Operating Officer, Ipsos Denmark

  • Andrei Postoaca, CEO of Ipsos Digital, Ipsos Sweden

    Andrei Postoaca, CEO of Ipsos Digital & Observer Global SL Leader

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