WEBINAR: Agentic Commerce - Rethinking Innovation for the Age of the AI Buyer

What happens to your brand strategy when the buyer is no longer human?

Autonomous AI agents are already searching for products, comparing options, and executing purchases on behalf of consumers. Forecasts indicate that agent-orchestrated transactions could account for trillions in annual global online sales by 2030. The marketing playbooks, research methodologies, and innovation processes that built today's leading brands were designed for a different era.

That is exactly what this webinar is about.

Join us on 10 September 2026 for a webinar on the rise of agentic commerce and what it means for new product development, brand strategy, and the market research that supports both.

What you will learn:

• How agentic commerce is evolving, from today's AI shopping assistants to fully autonomous agent-to-agent transactions
• Why mass marketing is declining and what hyper-personalisation means for how you develop and communicate products
• How leading innovators are using digital twin panels and agentic learning cycles to test and iterate products at a pace and scale previously not possible
• What packaging, concept, and product research must look like to remain decision-relevant in an agent-mediated marketplace

The organisations that adapt to this shift early will build the competitive advantages that matter in the years ahead.