[Webinar 28/5] Traceability and consumer awareness

The webinar has been held. Watch the recording below: 

Danish consumers are among the world’s most ambitious when it comes to organic food, climate issues and sustainability. Traceability – for food but also more generally for other product categories like clothes and electronics – is an emerging global trend closely linked to the increased climate consciousness and interest in health and wellness.

Join our webinar on 28 May, where we present the results from our recent study on traceability. Among other topics, you can learn about:

• How the consumer trend on climate and sustainability shifted over the decade and under the pandemic this year?
• How important is traceability, climate and sustainability when consumers make purchase decisions?
• How do consumers define traceability and what does that mean for you?
• What are the motivations behind traceability concerns?
• How – if at all – can an increased focus on traceability build your brand and/or lift your sales?
• How satisfied are consumers with the current information they can get?
• Which initiatives to ease consumer navigation and decision making are received the best?

Practical information
The webinar will be held from 09.00 - 09.45 AM followed by a 15 minutes Q&A. Participation is free. You register for the session though the sign-up button at the top of the page.