Segmentation

WEBINAR: PersonaBots - Bring consumer segments to life with GenAI powered personas
Artificial Intelligence Webinar

WEBINAR: PersonaBots - Bring consumer segments to life with GenAI powered personas

Join us on October 24, where we will host a webinar that takes you through how Ipsos build PersonaBots and how they can increase the level of stakeholder engagement with your segmentation.
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
Your Customers | Ipsos Denmark
Segmentation

Customers

CASE | Carlsberg | Demand space segmentation toolbox | Ipsos Denmark
Cases Publication

CARLSBERG CASE: Demand space segmentation toolbox

Discover how we helped Carlsberg optimise and identify growth potential for brands and markets through a validated segmentation model.
CASE | Aller | Femina | Target group study with reader portraits | Ipsos Denmark
Cases Publication

FEMINA CASE: Target group study with reader portraits

Discover how we helped Aller maintain and develop the revenue base.
three-step segmentation remedy | Ipsos
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Demand Space | Segmentation Model | Carlsberg | Ipsos
Segmentation Publication

[CASE] Carlsberg: New segmentation model

Discover how we helped Carlsberg develop a new global segmentation tool for Carlsberg – and gain deep insights into what drives the consumption of different beverages in different situations.
Activation of segmentation study | Hummel | Ipsos
Segmentation Publication

[CASE] Hummel: Activation of segmentation study

Discover how we helped hummel® generate and activate new knowledge and new tools in the organisation.
Target group study with video portraits | Aller Media | Femina | Ipsos
Segmentation Publication

[CASE] Aller Media: Target group study with video portraits

Discover how we helped Aller Media get even closer to Feminas readers and their world.