Innovation


Innovation Webinar

WEBINAR: Cracking the Code of Concept Success - How Concept Learning Agents Reshape Concept Development

Discover the Ipsos Concept Learning Agent, that are fundamentally reshaping how you can learn, optimize, and scale winning ideas.
Cases Publication

LEGO CASE: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
Innovation Event

LIVE EVENT: The Upside of Starting Research Early

Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

Ipsos Update – July 2024

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Innovation Webinar

Webinar: Introducing InnoExplorer

Join the webinar "Introducing InnoExplorer" where you will learn about our new solution InnoExplorer.
User Experience Publication

Envisioning the future of user experiences

Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.