Innovation


WEBINAR: Agentic Commerce - Rethinking Innovation for the Age of the AI Buyer

Join us on 10 September 2026 for a webinar on the rise of agentic commerce and what it means for new product development, brand strategy, and the market research that supports both.
Innovation Webinar

WEBINAR: Cracking the Code of Concept Success - How Concept Learning Agents Reshape Concept Development

Discover the Ipsos Concept Learning Agent, that are fundamentally reshaping how you can learn, optimize, and scale winning ideas.
Cases Publication

LEGO CASE: Validating LEGO innovation by replicating real-life decision making

Discover how we helped LEGO predict and forecast market potential and brand resonance for a potential new product line.
Innovation Event

LIVE EVENT: The Upside of Starting Research Early

Join us on September 25th at the Danish Architecture Center in Copenhagen for a free event highlighting the value of testing your innovations and creatives in the early-stage development.
Innovation Webinar

Webinar: Introducing InnoExplorer

Join the webinar "Introducing InnoExplorer" where you will learn about our new solution InnoExplorer.
Innovation Event

LIVE EVENT: Unboxing Innovation

Learn how to better understand and work with innovation in your company.
Cases Publication

NOVOZYMES CASE: Partnering throughout the entire innovation journey

Discover how we helped Novozymes optimise their innovation processes from idea to concept to drive actionable business impact.
Gender Publication

Ipsos Update - April 2022

This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
Consumers Publication

Innovation can go hand in hand with Inflation

A playbook for innovation leaders in the CPG industry.