What motivates Danes to donate to charity?
At Ipsos Denmark, we aim to highlight areas that might otherwise remain unexplored. As part of our CSR initiative, we have examined Danes' behaviours, attitudes, and barriers regarding support for Danish NGOs in a new report.
The report provides insights on how we can encourage more Danes to support Danish aid organizations, thereby enhancing the foundation for their valuable work.
Selected insights from the report:
- 2/3 of Danes supported an NGO last year, and the same number expects to do so again
- NGOs are considered to play an important role in society, but transparency and trust are crucial
- Danes prefer to help with money rather than time
- The term 'NGO' should not be used in communicative contexts
Download the report for more insights (only in Danish).
