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Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Ipsos.digital Platform
World-class market research in the blink of an eye.
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
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For the Love of Money? Motivation and engagement in Online Research Communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Ipsos Update - May 2019
May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.