In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to...
A Glimpse into MENA's Most Disruptive Generation
Emerging trends, drivers of future life and consumption in North Africa and Middle-East.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
"The greatest disruption in today's world is Public Opinion which leads to huge conversion." - Babar Abdulsattar, M… https://t.co/ld0wil0syj