Global market and opinion research specialist

Society - 1 December 2019

Spilling the Tea on Gen Z

Understanding MENA's youth in a connected world

New Services - 27 March 2019

Driving Impact in a Changing World: An Ipsos in UAE Conference

Ipsos in UAE organized a client conference "Driving Impact in a Changing World", at...

Consumer & Shopper - 4 March 2019

Ipsos in MENA Launches Syndicated E-Commerce Study

A new study looking at online shopping behaviors in KSA, UAE, and Egypt.

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

Millennials 3 May 2017

Digital Content in MENA

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.

Digital 31 March 2017

MENA Digitised - Exploring the Tech Trends Shaping the Region

Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.

Trends & Prospective 21 November 2016

She Speaks: Ten Things You Need to Know About Women in MENA

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

Women 21 October 2016

Ipsos

Comprising almost 20% of MENA’s population, #GenZ is no doubt a disruptive segment that has increasingly become a b… https://t.co/YwdjDqJONb

1:08 PM - 4 December 2019

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