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Featured insights & publications

Consumers Survey

Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms

Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?

27.02.26

Sports Survey

Understanding Egyptian Perceptions of AFCON 2025

04.01.26

Economy Survey

Predictions 2026 - Egypt Edition

17.12.25

Brands Survey

Spotlight*Egypt: Views on Brand Engagement

08.07.25

Shopper Survey

The 2025 Ramadan Handbook – Egypt Edition

12.02.25

Shopper 12.02.25

The 2025 Ramadan Handbook – Egypt Edition

Cairo Shopping Shopper Attitudes Behavior

Consumer Behaviour 24.01.25

Spotlight*Egypt - Shopper Behaviour & Attitudes

Economy 16.12.24

Predictions 2025 - Egypt Edition

All content

Consumer Behaviour Survey

Spotlight*Egypt - Shopper Behaviour & Attitudes

A cautious shopping approach prevails in Egypt, yet affluent consumers distinguish themselves with a more adventurous consumer behavior.

24.01.25
Economy Survey

Predictions 2025 - Egypt Edition

What do people in Egypt expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

16.12.24
Financial Security Survey

Spotlight*Egypt - Money & Finance

Although many Egyptians strive to manage their finances meticulously, widespread financial anxiety and overspending reveal a significant gap between their intentions and financial realities.

05.11.24
Artificial Intelligence (AI) Survey

Spotlight*Egypt: Views on AI

Views on AI in Egypt.

24.04.24
Society Survey

Spotlight*Egypt – The 2024 Ramadan Handbook

The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

06.03.24
Food & Beverage Survey

Spotlight*Egypt: Views on Food and Health

Despite widespread self-perceptions of good health in Egypt, certain unhealthy behaviors continue to be common.

19.02.24
Economy Survey

Spotlight*Egypt - Views On Inflation

As part of the Spotlight*Egypt series, this report delves into public perceptions regarding the rising prices in Egypt.

15.01.24
Sustainability Survey

Views on Sustainability - Egypt Edition

The public's understanding of sustainability in Egypt.

27.07.23
Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

26.05.23
Society Survey

Reflections on Ramadan

Ipsos in UAE has launched a study during Ramadan 2021 in each of KSA, UAE, and Egypt. The research uncovers individuals’ habits during the month when it comes to religious activities, their eating and shopping habits, and media consumption. Below is a consolidated review of the results in the three markets.

15.03.23
Publication

Consumers demand innovation from their energy suppliers

New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.

08.12.22
Sports Survey

Ipsos World Cup 2022 Survey in Egypt

What do Egyptians have to say about the World Cup 2022?

16.11.22

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