Social media usage report

An in-depth analysis of social media usage habits worldwide.

Social media usage is blowing up across the world faster than ever before. No marketing or business strategy should go forward without understanding the habits of users worldwide. In fact, every marketer, researcher, and analyst should be paying attention to how we engage, where we engage, and where people are not engaging.

To answer these questions, Synthesio’s parent company, Ipsos, began a large-scale project to collect and quantify social media usage habits worldwide.

After analyzing the habits of 9,000 participants across 10 countries, this in-depth, 26-page report is filled with insights and charts. Find out:

  • Social media usage habits in 10 countries (Australia, Brazil, China, France, Germany, Japan, Mexico, Russia, the United Kingdom, and the United States)
  • Most popular social media platforms in each country
  • Countries and platforms where people don’t post, or post privately
  • User behavior across major platforms

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Media & Brand Communication