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Most Influential Brands in Egypt
Brands Survey

Most Influential Brands in Egypt – 2021

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Most influential brands in Egypt
Brand Measurement Survey

Most Influential Brands in Egypt - 2020

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
Corporate Reputation
Corporate Publication

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.