Advertising


Ipsos Update Publication

Ipsos Update - September 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
Sports Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.