Segmentation

African Lions
Middle-class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
Market Research Publication

Advisory Services

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
Innovation Publication

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.