BE: ASIA
BE: ASIA
BE:ASIA is the only survey that reaches into the corner offices of the region’s largest and most important corporations. We talk to the key decision makers, people whose purchasing decisions are pivotal to the fortunes of a whole range of industries including airlines, hotels, banking, IT and luxury cars.
The survey is an essential planning and sales tool for media owners, advertisers and agencies wishing to target Asia’s top business executives. Their salaries are on average almost five times higher than those of the general population. BE:ASIA is unique in having charted the development of this group of individuals since 1985.
BE:ASIA remains unrivalled in its reliability and in the vital audience it represents. The survey reaches one in every 30 top business executives in Asia, enabling users to make robust comparisons within a specific survey or over time. Combined with our consistent and transparent methodology you can be sure that the Business Elite surveys will provide you with the most reliable data available.
BE:ASIA 2013 Presentation
The latest edition of the BE:ASIA series was presented on 24 and 25 September 2013 in Hong Kong and Singapore. The presentation is now available for download:
Ipsos BE: Asia is part of the Business Elite surveys. We are the only surveys that reach into the corner offices of the region’s largest and most important corporations.
