Market Research

IPSOS in Hong Kong provides exclusive industry consulting services for Zhonggan Communication (Group) Holdings Limited to IPO in Hong Kong.

A path to brand success.

A recent survey by IPSOS Hong Kong titled "Hong Kong Consumer Comfort with AI: Insights for Brand Stewards" reveals intriguing insights into the public perception of Artificial Intelligence (AI) and its role in various sectors.

Ipsos Webinar | From Compliance to Value Creation ESG Journey

In our latest white paper 'More equal than others', we delve into the challenges posed by inequality, highlighting its various dimensions and shedding light on the imperative for proactive efforts to address it head-on.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

Ipsos Hong Kong is delighted to invite you to our first physical event since Covid.

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.