Does Corporate Reputation matter in Asia?
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
Despite research that shows that intangible assets of service organizations (of which reputation and brand equity comprise a major part) can account for up to 80 percent of a company’s total market valuation, this is only just starting to affect how strongly business decision-makers across Asia Pacific are making the link between their brand reputation and their day to day operations.
