Doing The Right Thing
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good. This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
In addition to delivering a reputational boost, carefully designed actions can strengthen the long-term viability of the corporate value chain, increase employee engagement, and improve relationships with special interest groups.
The report is now available for download.
