Faster, brighter, smarter - and we still want more
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.
Almost unnoticed, those of us fortunate enough to reside in Thomas Friedman’s “flat world” have undergone a remarkable technological evolution in our day-to-day activities. Imperceptibly, we've digitized our daily lives and now expect continuous connectivity.
Since the world of market research is all about how to effectively and efficiently access consumers, this has introduced both challenges of lower response rates and consumers who are both more difficult to find and more challenging to engage.
