GLOBAL @DVISOR: Zika Virus
Washington, DC - In light of the most recent news regarding the spread of the Zika virus, Ipsos conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
Our research finds that just under half (45%) of all respondents are concerned about the Zika virus. One in ten said they have not heard of the Zika virus at all.
Other key findings include:
• The highest level of concern is in Latin America (71%), followed by the Middle East and Africa (45%), and Asia Pacific (43%). Europe (33%) and North America (34%) are notably less concerned.
• In terms of the impact on travel, four in 10 (36%) say they are less likely to travel to Mexico, Puerto Rico or South America in the next 12 months because of the Zika virus. Only 4% say they are likely to travel more, while one third (31%) say the chances of travel to those countries is about the same.
