Data Collection

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Social intelligence is the ability to collect, monitor and analyse available social media data feeds (including social media networks, blogs, forums and comments) to understand what is being said about a topic, brand, organisation or other entity.

Why only some advertising gets talked about on social media and becomes famous

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Need a fast, flexible solution to bring critical insights to your HK business NOW, but have limited time & funds? Then Ipsos SpeakEasy is for you!