Ipsos Food CHATs Report

Welcome to the first annual Ipsos Food CHATs report. Three years ago Ipsos recognised that a great rate of change was occurring in the food and beverage sector in Australia. Much of the conversation around change in this space has been based on our fascination and love of good food which we, as Australians, are so fortunate to be able to access in abundance.

However, despite the hype and attention, at Ipsos, we identified that there was a lack of industry-wide truth in terms of understanding exactly what consumers are doing in terms of behaviour and consumption. Hence, Ipsos has embarked on a wonderful food adventure of our own. We want to know exactly what is going on and where the wishful thinking regarding food cooking and consumption ends, and where begins the reality facing everyday Australians in a world that is getting more and more busy, with less and less time.