Package Testing

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

We share insights to help brands under­stand how consumers think of and act upon sustainability initiatives.

New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

Why now is the moment for sustainable packaging in Japan.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

Sometimes called the fifth 'P' of marketing, packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.