Ipsos MediaCT Launches PLSme!

Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.

Ipsos MediaCT today announced the launch of PLSme!, a unique research approach specifically developed for media and content brands to better understand audience behaviour, engagement and monetisation opportunities.

The PLSme! approach takes into account that media consumption behaviour needs to be measured differently from traditional consumer products because of the unique connections that they have with consumers.

PLSme! has three measures that assess the depth and nature of the consumer journey with these brands, they are called Pick Me!, Share Me! and Love Me! Pick Me! diagnoses the stand out factor and appeal of media and content brands; Love Me! diagnoses consumer engagement with those brands and Share Me! uses the diagnosis to build successful monetisation strategies around areas such as social media, apps and subscriptions.

The PLSme! tool is being rolled out globally by Ipsos MediaCT.

Ipsos MediaCT Global Head of Products and Knowledge, Gailynn Nicks, who is in Hong Kong for the launch, said: “We have had requests from our media and content clients around the world for an approach that would help them better understand the drivers of content consumption and monetisation around enhanced brand metrics which included the key aspect of monetisation. So PLSme! was developed and makes sense to meet this client need”.

Learn more! Please contact Ms Clare Lui - Ipsos Hong Kong Connect for more information.

Clare Lui Executive Director Email Clare Phone +852 2839 0642