Product Development

Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors.

A concept test is the stage in the product development process where a detailed description of a product (and its attributes and benefits) is presented to prospective customers or users, to assess their attitudes and intentions toward the product.

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace.

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering.

Ipsos MediaCT Launches PLSme! A unique approach to measuring appeal, brand engagement and monetisation for media and content players.

Richard Korn, APAC Director for ViewsCast, tells more about Ipsos' Voice of the Customer solution.

Hong Kong – Market Research Leader Ipsos today announces the launch of its new Candidate Experience Solution, designed to provide recruiting teams with the data they need.

If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.

New Ipsos Archetypes Offer Deeper Insight into CPG Innovations