In Hong Kong, we have developed an agile and efficient approach to maintain an in-depth connection with HK consumers, through productive dialogue, constructive feedback and multi-layered engagement in a dedicated research community.
This community allowed us to collect deep and diverse perspectives on how HK consumers are coping with the current crisis, and learn, in their own words, what their expectations are from Brands.
Access recording of this webinar HERE to learn how your brand can leverage this unique local context and gain a real competitive advantage by re-learning HK consumer choices and behaviors.
Ipsos Webinar Series - Leveraging Social Data to Uncover Business Opportunities
Social intelligence is the ability to collect, monitor and analyse available social media data feeds (including social media networks, blogs, forums and comments) to understand what is being said about a topic, brand, organisation or other entity.