Press Release: The Attitudes and Behaviour of Hong Kong’s Poorest 20%
Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
Ipsos Media Atlas (formerly Synovate Media Atlas) presents new insights - revealing the attitudes and behaviour of Hong Kong’s poorest 20%
Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population. These 20% only get 6% of the income share (while the top 20% have 43%). They tend to be older and only 40% of them work full time (over 70% for the richest quintile). Over half (56%) haven’t gone above Form 3 at school. In a fastpaced, mercantile city where rents are soaring, poverty in Hong Kong has become an even bigger factor of exclusion. What does it mean to be part of Hong Kong, to those who are poorer, often older and unemployed?
Ipsos, one of the top 3 global market research companies, today releases the latest findings from its Media Atlas Hong Kong study, revealing the media consumption, attitudes and lifestyles of consumers. The 2012 Ipsos Media Atlas Hong Kong study surveyed all people aged 12-64 in Hong Kong. The survey is conducted year-round, and Ipsos spoke with 6,100 people to obtain the latest data, which covers January to December 2012.
For more information, please contact:
Mr Nicolas Bijuk
Deputy Director – Marketing, Ipsos Hong Kong
Mobile: + 852 9871 6927
Email: [email protected]
