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Ipsos Connect Launches Connect:Live
With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.
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[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness - Opportunities and Challenges in Asia (FREE for members)
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Commercial Drones (UAVs) In Agribusiness - Opportunities and Challenges in Asia - M2M
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Brands Don’t Buy Brands – People Do
Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
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Effective Communications Begin with the Brand
We all remember great ads. But do we remember what they were trying to sell us?
This is the No. 1 aim for advertising, But, surprisingly, many marketers don’t achieve it.
Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. -
[WEBINAR]Breakfast Event: The Future of Influence, Recommendation & Purchase
You are cordially invited to the event- "The Future of Influence, Recommendation & Purchase".
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Is VR The Auto Industry’s Sleeping Giant?
The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
Is it time for a change? Some industries have been doing things in much the same way for decades, and that is still valid. For others, the “because we’ve always done it that way” philosophy needs updating. Technology is allowing companies to completely rethink their core processes, oftentimes in revolutionary ways that mean substantial cost savings, in streamlining logistics and gaining efficiencies. -
Ad of the Month: The Power of Music
Some ad jingles are among the most contagious tunes ever produced. I recently re-discovered an old ad for 金龜嘜萬里望花生 (Sze Hing Loong Ladybird roasted & salted peanuts), the jingle from which had been looping in my head for a while, its catchy rhythm and simple lyrics still linking me back to the brand after such a long time.
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[WEBINAR]Breakfast Event: The Mystery Tour – Quick Service Restaurants
You are cordially invited to the event "The Mystery Tour–Quick Service Restaurants".