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Emotion, Attention and Memory in Advertising
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour.
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China Automotive Aftersales Industry
China's boom has meant dramatic growth in passenger vehicle sales, with its large population providing vast potential for continued increases in the future. These rising numbers mean growth in related industries, such as repairs and maintenance as well as auto finance, car beauty and modification, and secondhand sales.
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[WEBINAR] Ipsos Affluent Survey Asia Pacific 2016 - Hong Kong
You are cordially invited at the 2016 Ipsos Affluent Survey Asia Pacific Launch.
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New Ipsos Study - “What Worries the World”
The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States
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Micro-Target or Target Everyone? Balancing Reach with Precision in Your Media Strategy
What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
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Ipsos Connect Launches Connect:Live
With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.
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[SPOTLIGHT SESSION] Commercial Drones (UAVs) in Agribusiness - Opportunities and Challenges in Asia (FREE for members)
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Commercial Drones (UAVs) In Agribusiness - Opportunities and Challenges in Asia - M2M
This presentation will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones.
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Brands Don’t Buy Brands – People Do
Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
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Effective Communications Begin with the Brand
We all remember great ads. But do we remember what they were trying to sell us?
This is the No. 1 aim for advertising, But, surprisingly, many marketers don’t achieve it.
Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success.