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Want to Live Better?
Want to Live Better? You Need a Plan. Majority (70%) of global citizens say that living better requires a plan.
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Ipsos Launches InnoConstruct to Help Clients Build Better Concepts
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.
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Insight Cloud
Insight Cloud is an ‘always on’ social intelligence platform that nurtures curated insights from multiple sources and reinvents how these insights are connected, socialized and activated. It is a cloud-based solution that allows multiple stakeholders to engage, ideate and collaborate on insights in real time, providing an ongoing source of inspiration for your organization.
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[WEBINAR]Breakfast Event: The Ad Guide - Quick Service Restaurants
You are cordially invited to the event- “The Ad Guide - Quick Service Restaurants”.
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The Many Faces of Modern Motherhood
Successful marketing and advertising to mums is constantly hindered by brand focussed research, mundane pointless segmentation studies, simplistic assumptions and generic insights.
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WORLD LUXURY TRACKING 2016
World Luxury Tracking was launched in 2007 by the International Luxury Business Association and Ipsos to offer a unique analysis of the expectations, attitudes and behaviours of the luxury market.
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GLOBAL @DVISOR: Zika Virus
In light of the most recent news about the spread of the Zika virus, Ipsos has conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
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IPSOS LOYALTY: Are Your Customers Working Too Hard
Are Your Customers Working Too Hard? Jean-Francois Damais shows that measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer: Company Effort Ratio that really matters.
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Understanding India’s Affluentials
New research shows that 87% of the mass affluent in India are on Twitter and use it on a regular basis.
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Ad of the Month: Laneige Two Tone Bar
Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.