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WORLD LUXURY TRACKING 2016
World Luxury Tracking was launched in 2007 by the International Luxury Business Association and Ipsos to offer a unique analysis of the expectations, attitudes and behaviours of the luxury market.
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GLOBAL @DVISOR: Zika Virus
In light of the most recent news about the spread of the Zika virus, Ipsos has conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
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IPSOS LOYALTY: Are Your Customers Working Too Hard
Are Your Customers Working Too Hard? Jean-Francois Damais shows that measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer: Company Effort Ratio that really matters.
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Understanding India’s Affluentials
New research shows that 87% of the mass affluent in India are on Twitter and use it on a regular basis.
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Ad of the Month: Laneige Two Tone Bar
Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Mobile Wallet Payments – The Next Big Wave in India
What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners?
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Future of TV - The evolution of TV everywhere
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers. Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever. Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.
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Press Release: Indonesia Driving Closer to Car Production Hub Dream
Strong evidence suggests that Indonesia will eventually replace Thailand to become the main automotive production hub in ASEAN.