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Women in Advertising
The power of positive representation for a better society and a more successful brand
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The New Normal in Hong Kong Financial Impact July 2021
The Financial impact of Covid-19 remains important: 28% say they earn less than before, a stable number since December 2020, with only 35% unaffected.
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The New Normal in Hong Kong COVID-19 Impact - July 2021
Latest results from the study showcase the lasting impact of Covid-19 on the Hong Kong population, in terms of everyday behaviours but also its deep financial and psychological impact.
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Ipsos Study Reveals Lasting Impact of COVID-19 on Local Population
The Hong Kong New Normal Tracking Study by Market Research leader Ipsos measures changes in consumer attitudes and behaviour in reaction to the COVID-19 pandemic. The study is in field monthly since April 2020.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds on us to lead recovery is on governments and big business
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.
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Populist, anti-elite and nativist views linked to globally widespread broken-system sentiment
“System Is Broken” Index highly correlated with outcomes-based metrics indicative of social progress
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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ATTITUDES TO THE TOKYO 2020 SUMMER OLYMPICS
With the approach of the postponed 2020 Tokyo Summer Olympics, due to begin on 23rd July 2021, we asked people in 29 markets their views on the event: Should it go ahead? How interested are they personally? What is the impact of the Games on wider society?