Search
-
Case Study - Asian Privilege Banking for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
-
Case Study - Market Understanding for Financial Services
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
-
Case Study - Loyalty Tracking for Financial Tracking
The following examples showcase how we work with our Financial Services clients across a range of issues to deliver actionable insights.
-
Those Crafty (Beer) Millennials!
Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace.
-
How to Calculate your Store’s Conversion Rate
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
-
Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.
-
Implicit Reaction Time (IRT™) Methodology at Ipsos
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers?
-
Your innovation is awesome! Too bad no one will find it online…
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
-
Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.
-
Omni-Channel Shopping
The way we think about and approach retail marketing is changing. Today, success means reaching consumers wherever they are, on whatever device they may be using. Increasingly, that means smartphones.