How to Calculate your Store’s Conversion Rate
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores. Without this key information, ideas about customer behaviours and strategy decisions are informed only by guesswork. One of the key metrics is a store’s conversion rate i.e. the percentage of customers who come into a store vs. the people who leave with a purchase.
