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Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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Ipsos Unveils Key Challenges for Hong Kong Workforce: Lagging Confidence and a Gendered View of AI
New analysis from Ipsos expert highlights a critical confidence deficit among employees and encourages business leaders to address the dual impact of AI on efficiency and gender equality.
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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Does Everything Really Cause Cancer?
How our changing world is impacting our cells, and what it means for all of us.
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ESG Priorities for Multinational Corporations
Meeting citizen-consumers where they are and addressing their needs
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts