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Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.
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Applied Behavioral Science, The Sequel
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?
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What Worries the World?
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.
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Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organizations to navigate ideological consumers?
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Ipsos Wins Gold at 2017 Market Research Agency Award in Hong Kong
To all our clients in HK & abroad, THANK YOU.
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5 Golden Rules for Sticky Apps
New apps and digital services are easy to try. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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The Millennial Influence in Asia - 2017
Millennials are coming of age – the oldest of them are hitting the peak of their economic productivity and their greatest purchasing power.
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Socializing your Approach to Product Development & Testing
Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors.