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Travelers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
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India’s Handset Market – A Wealth of Opportunity
India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Online Medical Information - How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.
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Online Medical Information – How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information
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Hong Kong’s travel industry
With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.
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The 2015 China Luxury Forecast
The 2015 China Luxury Forecast, providing analysis of key trends in the luxury sector in mainland China and Hong Kong.
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Press Release - IBC advises on KSL Holdings IPO
Ipsos Business Consulting, a global fact-based consulting research firm advised KSL Holdings (the “Company”) on the industry overview of its listing on the Main Board of the Hong Kong Stock Exchange.