Online Medical Information – How much is it trusted by consumers?
With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information
The latest study conducted by Ipsos APAC and Toluna among those aged 18 to 50 years old in these 4 Asian markets, found that nearly 9 in 10 search for medical information online to help themselves diagnose or treat an illness.
