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The Hong Kong New Normal Tracking Study - Thought Leadership Wave 22
Ipsos has been following Hong Kong residents’ reactions to the pandemic since march 2020. Through our New Normal survey we have observed the ups and downs of the people in the territory and analysed the implications for businesses and brand owners.
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Global consumer confidence falls to lowest point since May 2021
National sentiment at its lowest in over a year for world’s six largest advanced economies
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Vacation inflation: Red-hot prices cooling excitement for travel
But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
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[WEBINAR] LUXURY: DIVERSE & DIGITAL
In this session, Javier Calvar, Head of Market Strategy & Understanding at Ipsos in Hong Kong, will share insights on how the pandemic is changing business models and potential implications for brand owners.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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A resumption of all habits, but not for everyone
Hong Kong residents are reverting to previous behaviours.
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Greater consumer confidence is encouraging spend again
The pandemic seems to be having a relatively less detrimental impact on the finances of Hong Kong’s residents than it did previously.