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What happened to the ‘L’ in Product Lifecycle Management?
Product Lifecycle Management – or PLM – was once heralded as the ultimate methodology for retail private brands, helping to create new products that consumers will love. Despite this, there are still too many that are below par by the time they reach the supermarket shelves.
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Reactions to Brexit across 16 Countries
A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.
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IPSOS VIEWS: Is the Behavioural Lens Out of Focus?
In this Ipsos Views paper, Pascal Bourgeat takes the helicopter view of behaviour to show that the lens we use is often out of focus and why. He then sets out to show a simpler and clearer view of how (economic) behaviour works from the overlap of various areas of behavioural science, and presents examples from different industry sectors.
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Ad of the Month: Vita HK Style Coffee
Hong Kong’s obsession with imported consumable goods – especially among youngsters – doesn't seem to fade. This Vita HK Style Coffee ad smartly plays on this trend, contrasting both the ‘Italia-no’ perception when it comes to coffee (Cappuccino, Latte etc) with local values (啡走).
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Ipsos Food CHATs Report
Welcome to the first annual Ipsos Food CHATs report. Three years ago Ipsos recognised that a great rate of change was occurring in the food and beverage sector in Australia. Much of the conversation around change in this space has been based on our fascination and love of good food which we, as Australians, are so fortunate to be able to access in abundance.
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WORLD LUXURY TRACKING 2016
World Luxury Tracking was launched in 2007 by the International Luxury Business Association and Ipsos to offer a unique analysis of the expectations, attitudes and behaviours of the luxury market.
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Ad of the Month: Mitsubishi Electric’s 惠家仁 “Family Values”
Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.
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IPSOS VIEWS: Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.
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Dead Trees and the Death Narrative (Ipsos Connect)
Publishers are good at creating printed newspapers.
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[WEBINAR]Ipsos Business Elite Survey - BE: Asia - Hong Kong
You are cordially invited to the launch of the most recent survey of Asia's Business Elite.