Brand Equity

Ipsos Encyclopedia - Brand Equity
Brand Equity Survey

Ipsos Encyclopedia - Brand Equity

The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity
Brand Equity Publication

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

At Ipsos, we believe that side-by-side intelligence boosts brand health trackers like never before. Read this paper to discover what happens when we combine the individual insight benefits gathered from social media data with survey data. Spoiler alert: Done right, you’ll get dynamic, fast, and contextually rich insight, to help unlock our understanding of consumer perceptions and brand associations.
Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Censydiam Survey

Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions

Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.