Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase. They need guidance, based on relevant and reliable metrics, to make their brands more meaningful to people and ultimately to grow their business.
To meet these needs of marketers, Ipsos MarketQuest has created a new suite of Censydiam business solutions to drive brand growth.
The new Censydiam offer helps marketers and brand managers uncover, prioritize and size category and cross category opportunities for growth. It also identifies brand choice drivers and provides a brand equity measure that is highly correlated with market share.
For more information, please contact:
Mr Nicolas Bijuk
Deputy Director – Marketing, Ipsos Hong Kong
Mobile: + 852 9871 6927
Email: [email protected]
