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Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership
Environment Publication

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
Cultural Intelligence | Ipsos
Brands Webinar

[WEBINAR] Cultural Intelligence

How brands' communication travel across cultures?
Magic
Advertising Survey

Unleash the Magic

Discover how to unleash the magic of advertising with Ipsos:
No more protest | Companies and coronavirus | Ipsos
Communications Publication

Taking a stand in the age of COVID-19

A corporate communications perspective.
Be bold be creative
Communications Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

Effective Communications Begin with the Brand
Brands Publication

Effective Communications Begin with the Brand

We all remember great ads. But do we remember what they were trying to sell us?
This is the No. 1 aim for advertising, But, surprisingly, many marketers don’t achieve it.
Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success.
Web Listening Publication

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
How Hong Kong SMEs are Growing in the Digital Economy
Insights Publication

How Hong Kong SMEs are Growing in the Digital Economy

The Internet creates opportunities that make it easier for entrepreneurs to start new businesses, for small businesses to grow, and for all businesses to increase productivity.
Communications Survey

World-class HR event coming to Hong Kong

The small-scale event launched in London in 2009 has turned into a global series of un-conferences around the globe -from NYC to Tokyo, via Paris, Moscow, Dubai and Shanghai to name a few recently visited cities.